Unique Indian Traditions!

India is a land of many cultures. It is the amalgamation of many traditions and customs, and each has a unique place in the hearts of its citizens.

One such tradition is treating guests as god, or “Atithi Devo Bhava”.


The line is part of the verse mentioned in the Taittiriya Upanishad, Shikshavalli I.20 that reads in full as: matrudevo bhava;  pitrudevo bhava;  acharyadevo bhava;  atithidevo bhava. The literal translation of the verse would bring out the sense that an ideal person should strive to “become a person who considers the Mother as God, the Father as God, the Teacher as God and the guest as God.”

Tithi” in Sanskrit means a date. “A-tithi” means who does not have any date. In earlier days, there was no way of fast communication, and so guest didn’t have the means of communicating their arrival. So they used to pay visit without any information and therefore in course of time they came to be called as “athithi” i.e. one who does not have any fixed time of arrival.  “Devo” in Sanskrit means God-like and “bhava” means to assume/understand. Atithi Devo Bhava means to assume or understand a guest as God-like and so pay respect and homage in the similar way one would give to his God. This unique custom came about to make sure that no guest was left felling unworthy- each and every person was treated the same and not discriminated on the basis of caste ore creed or religion or colour. So, despite the high cultural diversity, guests in India are treated the same.


After it is understood that guest is like a god then comes the process of serving them. In Hinduism, the rituals performed to welcome the guests comprise of five-steps which is known as Panchopchara Puja. These five rituals from the worship similarly become the five “code of conduct” to be followed while receiving guests which are as follows:

  • Fragrance/Incence (Dhupa)
  • Earthen Lamp (Dipa)
  • Eatables (Naivedya)
  • Rice (Akshata)
  • Flower Offering (Pushpa)


Thus, Atithi Devo Bhava, the tradition of hospitality in India is what drives the tourism industry. The Ministry of Tourism has even made this the tagline for their Incredible India campaign, which is used to increase social awareness, and they have even roped in Bollywood actor Aamir Khan as their brand ambassador.

Stay tuned to Triveni Times for more such insights on unique Indian traditions.

Authored by Sabiha Gani

Tarun Tahiliani with The Singh twins

A collection based on the art created by the sister duo operating out of UK, popularly known as ‘The Singh Twins’, Tarun Tahiliani closed Day 1 with a ready-to-wear collection bereft of a showstopper but full of art influences. The Singh Twins’ art is insured by Asian and Western iconography and takes inspiration from Indian style of miniature paintings. Tarun Tahiliani transferred his understanding of the same onto tunic, skirts, saris, draped pants and lehengas in bright pops of colours like reds, yellows, blues and peaches. The level of detail to the print is excruciatingly minute and beautiful and has been described as ‘Past Modern’. This was a complete package as the show set was created with tapestries formed by the art of the Singh Twins. The men’s wear competed with the women’s wear as far as the fun and vibrance of the garments were concerned. A beautiful collection in all.





Authored by Shreya Kalra of www.ftlofaot.com (For the Love of Fashion and Other Things)

Péro’s Garden of magic

Aneeth Arora of Péro knows exactly how to create a set that will mesmerise the audience. This year, with her theme of ‘Go Green’, the set comprised of a lush green garden that extended between the seating rows with potted plants and watering can accessories et al. The excitement was palpable and she did not disappoint.



Frumpy chic gets a perfectly easy breezy summer make over as she plays with pure cottons, chanderi and khadi this season. Smock dresses and jackets hand embroidered with little flowers paired with hand embroidered pop Nike sneakers and over the top floral headgear made Péro’s garden of magic, truly magical.

CM3_7483We also saw hints of cute Péro style checks and crochet.

Authored by: Shreya Kalra of www.ftlofaot.com (For The Love of Fashion and Other Things)

Dress Up your Diwali

Diwali is round the corner. Get ready to celebrate and enjoy this bright and colourful festival.


Diwali is all about lights, but it won’t be just the fireworks that light up the festival. All over the country, people wear adorn special attire on Diwali and these vibrant costumes form part of a long-standing tradition that is has been passed down over the years.

In fact, the glitzy, eye-catching, traditional attire that people wear during the festival of lights are actually more of an attraction than the fireworks and are brighter than the twinkling lights and diyas dazzling around us. And, every community is portray their own grand, unique and traditional apparel on this occasion. Right from the Pathaani kurta of the Sindhi men to the Paithani saree draped by Marathi Mulgis, the Kanjivaram silk saree donned by Tamil ladies, every community has a distinct dress that is typically bright with varied hues which are unique to Diwali.


Karnataka is famous for its Mysore silk sarees. Its sheer material clings to your body. These traditional sarees are usually plain with gold border but it gives you a rich and sober look and also highlights some of your best assets.

Silk Saree

Silk SareeMarathis consider Paithani saree to be the best choice to be donned on Diwali. They are hand-woven sarees with unique motifs and borders. Motifs like lotus, flowering vines and the Narali are the most popular ones. Peacock border, flower pot border and geometrical square border are the most preferred. The sarees are coloured using vegetable dyes. They come alive in colours of violet and red, sky blue and pink, red and green, lavender, purple, red and black and many more.

Bandhani Saree

Bandhani Saree

Bandhani sarees are the traditional sarees of Rajasthan and Gujarat. These sarees are woven by combining vibrant colors. The motifs are usually tear drops, round spots or squares. Bandhani saree with round spots are called Chundadi and those with square are called ghatadi and those with tear drops are called kori.


Kanchpuram Saree

Tamilnadus’ Kanchipuram silk saree is the typical outfit of Tamil Nadu. Suns, moons, chariots, peacocks, parrots, swans, lions, coins, mangoes, leaves and many such motifs are woven into the Kanchipuram silk patterns. The borders are heavily brocaded with original silver zari.

All these sarees are bound to brighten up your festival of lights. So, be sure to pick from one of the widest festival range and shine bright like a diamond! light up your Diwali.

Coming up from Triveni Festival Lehengas and anakalis. Stay Tuned

More to come – Matching Accessories for Diwali outfits, makeup and much more!

Authored by – Adarsh KAM 

Fusion of Embroidery Tradition & Contemporary Fashion: North India

India, the land of cultural diversity gave birth to a plethora of embroidery styles.

In the North we have the elegant ‘Kashmiri Kashida’ famously used in shawls, drapes, salwar-kameez and woollen-kurtas. This style uses a combination of the chain stitch, the slanted darn stitch, the stem stitch and the herring-bone stitch on a fabric of wool or cotton.


The ‘Phulkari’ stitch of Punjab and Haryana literally means ‘Flower-work’. Phulkari darn stitch is generally done on a base of dull hand-spun or Khadi cloth with brightly coloured threads that cover the material completely, leaving no gaps. It always follows a regular geometric pattern as shown below.pic2

‘Chikankari’ is a famous Indian embroidery technique that originated in Lucknow, Uttar Pradesh during the Mughal-era inspired by Persian crafts. The word ‘Chikan’ is derived from the Persian word ‘Chakeen’ which translates as ‘elegant pattern on the fabric’. This style currently applies over 30 different stitches including back-stitch, chain-stitch and hem-stitch. The ‘Chikan’ is an open work pattern of Jali (lace) or shadow-work consisting of mesh-like sections.pic3

Triveni applies these ancient traditional embroidery techniques to create fashionable ethnic garments.
This gorgeous black Salwar Kameez is covered with beautiful, heavy Kashida embroidery. Use of bright pink and gold threads on a contrasting rich black fabric adds glamour and shine to the entire ensemble. Match it with your favourite gold accessories and it becomes the perfect attire for traditional celebrations and festive occassions.pic4

Phulkari Stitch in contrasting colours renders a royal feel to this yellow Salwar Kameez. Use of brightly coloured threads on a complementary light background makes it instantly attractive. It is excellent attire for daytime formal events. Use of peacock hues and motifs in blues and greens add an artistic touch.pic5

The tasteful application of Chikankari gives this modern Salwar Kameez a timeless classic look. Delicate Chikankari with light green thread-work embossed on a matching background is elegance re-defined. The suit is perfect as a formal office-wear and for everyday use.



Triveni has lot more to say about Incredible India, we will be back soon, so stay tuned to TriveniTimes

Authored by Oindrilla Mandal

Anavila Mishra at Lakme Fashion Week Winter/Festive 2014

After a crackling debut last season, fashion designer Anavila Mishra showcased her collection titled “Mohenjo Daro” on day 2 at Lakme Fashion Week Winter/Festive 2014 which celebrated Indian traditional handlooms and textiles. A series of rustic saris with shirt blouses and lose kurtis featured techniques like block printing. Ajrak printing along with over-dyeing and printing techniques were used on handloom linen, cotton and silk in hues of mehendi, ivory, navy and rust red. The highlight was the handwork done on the hand-woven textiles. The block printing and ikat gave prominence to the Indus motifs. 

konkona sen sharma anavila mishra

The intellectual Konkona Sen Sharma walked the ramp for Anavila Mishra in a rustic yellow-golden saree  teamed with a metallic golden blouse. The show celebrated traditional Indian handloom textiles and definitely stood out as a crowd favourite. anavila mishra saree lakme fashion week anavila mishra saree lakme fashion week anavila mishra saree lakme fashion week anavila mishra saree lakme fashion week anavila mishra saree lakme fashion week anavila mishra saree lakme fashion week anavila mishra saree lakme fashion week anavila mishra saree lakme fashion week anavila mishra saree lakme fashion week anavila mishra saree lakme fashion week anavila mishra saree lakme fashion week anavila mishra saree lakme fashion week anavila mishra saree lakme fashion week anavila mishra saree lakme fashion week anavila mishra saree lakme fashion week

And finally the Lady herself with the crew.

konkona sen sharma anavila mishra lakme fashion week