Application of Traditional Embroidery Techniques in Contemporary Fashion [Take #2]

We are back with our next entry of Application of traditional embroidery in contemporary fashion.

Zardozi or Zari

The most opulent form of Indian embroidery is Zardozi, popularly known as Zari. This technique originated in Central Asia in the 16th Century and was brought to India by the Mughal invaders. The word Zardozi comes from the Persian words “Zari” which means “gold” and “Dozi” which means “embroidery”.

Zari 2
Zari work was traditionally done with metal wires, usually gold or silver coloured thread. The embroidered cloth is embellished with pearls, precious stones, spangles, beads, gota and kinari. In ancient India, real gold and silver thread was often used on silk, brocade or velvet which made Zadozi affordable only to the rich and mighty. Nowadays substitute metallic or synthesized thread is used. But Zardozi still remains a symbol of extravagance in modern India.Zari 3


Triveni has a vast collection of Zari work merchandise.

This green and magenta zari-work lehenga choli is absolutely entrancing. Here zari embroidery has been artfully used to create a beautiful border in rich golden thread. It is a great piece to wear on weddings and traditional celebrations.Zari Lehenga Choli


This gorgeous Anarkali suit is an excellent example of heavy Zardozi work. The use of rich gold zari on a contrasting deep blue background gives the suit a regal feel. This is a fabulous piece from the Triveni Wedding Collection. Pairing it with heavy gold jewellery will ensure that you shine the brightest in the most special day of your life.Zari anarkali


This traditional zari embroidered red saree is an excellent example of how Triveni continues to imbue its designs with ethnic Indian sensibilities. The bright gold and silver Zari work makes the broad border contrast with the rich red fabric. This saree is meant for wearing in traditional occasions and festivals. Wear it with bangles and a bright red bindi to flaunt the classic Indian look.Zari sari1


This beautiful zari embroidered saree is a perfect example of how traditional embroidery techniques can be used to create fashionable pieces for the modern Indian woman. The intricate zari work on the bright magenta blouse and border adds glamour and the demure green body tones it down to create the perfect balance of traditional and modern fashion. A collector’s item, this piece is great for evening parties and social gatheringsZari saree2.


Triveni’s Zardozi extravaganza is not only limited to women’s fashion. It expands to cover various other items, apparels and accessories. A great example is this royal Teal coloured Feta with intricate golden Zari work. It is designed for the modern Indian man in a traditional setting.

Zari turban



Authored by Oindrila Mandal

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